About us

Front Foot is a leading digital solutions company that specialises in providing mobility services to the telecommunication industry, media owners, and corporate enterprise. We deliver sites and applications for smartphones, feature phones and tablet devices.

The products we build range from consumer based with branding and revenue generating requirements, to enterprise solutions that help improve corporate productivity.

Our mobile solutions are powered by Synapse, a proprietary carrier grade service delivery platform that is featured in the Australian Technology Showcase.

Front Foot are dual Winners of AIMIAʼs Award for Best Mobile Product or Service. We are also recipients of VHAʼs Award for most compelling API billing content, and have held number 1 positions in iTunes for Top Paid iPhone Apps.

Directors

Richard Lennox

Brings to Front Foot 15 years of technical delivery experience from within the telecommunication and IT sectors. This experience includes program management, technical solution design, vendor & commercial management, numerous CTO roles and business consultancy for companies such as Hutchison Whampoa, EDS, Singtel and Optus.

Working closely with Front Foot customers, Richard and the delivery team continue to evolve our core platforms such as Synapse and ATRIUM.

Richard leads the development, operational and solution design teams at Front Foot.

Ben Astill

Has extensive experience in product marketing management spanning new product development, product design, product viability, content acquisition, marketing analysis and product marketing initiatives for leading communications and media companies including NZTAB, 3 mobile, and Yahoo!7.

He has a strong background in the digital space across mobile and web, and specialises in creating the best user experience for sites that are data intense and transactional by nature.

Ben utilises his product skills and industry knowledge to develop mobile strategies and acts as a customer advocate within Front Foot’s delivery team.

Anton Sher

Has over ten years experience in the mobile industry starting at the conception of 3G, and specialises in the commercialisation of mobile products for carriers, publishers, and enterprise.

He has successfully negotiated the content rights, launched, and driven commercial success for some of the highest profile mobile sites including: Live Cricket TV, FIFA World Cup, ICC World Cup, English Premier League, Sky Racing, and EA.

Anton leads the business development team at Front Foot and works closely with leading companies within Australasia.