The telephone is a good way to talk to people without having to offer them a drink.

Front Foot's AdServ platform provides delivery and reporting functionality for all mobile advertising campaign requirements.

• Account/Contact Management - allows the creation and maintenance of contacts within the system.
• Ad Management - allows the creation and maintenance of Ads. An ad consists of a text or banner based call to action, and an action to perform if a user clicks on an ad.
• Landing page management - allows the creation and maintenance of simple ad landing pages.
• Product & Ad Space Management - allows the creation and maintenance of mobile products and ad spaces. This classifies the available inventory and allows the platform to deliver specific campaigns to specific products & pages.
• Campaign Management - allows the creation and management of mobile campaigns. A campaign links a number of ad spaces to ads. Configurable rules can be assigned to specific campaigns.

• Ad Serving - provides an open HTTP based API for a mobile product to request an ad. The appropriate ad will be served as an XHTML fragment, which can then be embedded in the mobile product.
• Asset Management - allows the creation and maintenance of assets within the system. An asset can be anything ranging from images to video.
• Asset Delivery - delivers assets via an OMA compliant OTA module.
• Reporting - provides a full reporting subsystem for page impression, unique user, and click through analysis.